Careem Launches a New Brand Positioning in Pakistan - Android

Careem has launched a local version of their global campaign that communicates its new positioning and reinforces its brand purpose… Read More

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Careem has launched a local version of their global campaign that communicates its new positioning and reinforces its brand purpose to simplify and improve the lives of people and be an awesome organization that inspires, with an empowering message ‘Kar Ibtida’.

‘Kar Ibtida’ campaign urges people from all walks and stages of life to think about what it is that drives them and take the first step to realize their hopes and dreams.

The advertisement focuses​ on four different stories of an accountant, a doctor, a professional swimmer and a budding engineer and explores how people changed their lives by igniting the fire within.

Careem has always used thought-provoking messages as a core pillar of its marketing strategy. In this particular move, they have focused on the implications of our country’s brain drain, the disadvantages faced by differently-abled Pakistanis, the hurdles women have to overcome in a patriarchal society, and what is needed to break away from the 9-5 life amid societal pressures. All this is encapsulated in four thought-provoking stories in an effort to make Pakistan realize its potential.