Peek Freans Debuts New Mascots in Animated TVC - Android

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Peek Freans Debuts New Mascots in Animated TVC - Android

Peek Freans Rio, which happens to be one of the most sought after confectionery products in Pakistan, is back with Read More

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Peek Freans Rio, which happens to be one of the most sought after confectionery products in Pakistan, is back with a bang.

The brand wanted to enhance its appeal among youngsters throughout the country, and what better way to do it than appealing to their imagination?

To accomplish this, Peek Freans has introduced its first ever animated characters as part of its newest campaign, hoping to capitalize on the wholesome entertainment with quirky personalities.

Enter the OBOs

The characters, called OBOs, are fun-loving creatures that are equally joyful and mischievous.

In Peek Freans recently launched commercial for Rio biscuits, OBOs have made their debut. The OBOs have become an instant hit thanks to their adorable eyes, gibberish language and hilarious antics.

The popularity of the OBOs can be linked to their impressive animations, which has allowed them to capture the eye of the country.

The minute-long TVC gives a glimpse into the world of OBOs and their fun-loving personalities. You can watch them in action here: